Journal - Amp.Amsterdam // The Sonic Branding Company

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Where are the award-winning audio ads?

In recent years, award-winning audio advertising, or audio ads for short, has been absent from Dutch award shows. And that's a pity because audio is the perfect medium to put the listener's imagination to work.

Tracks & Sync Of The Month: February

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music each month. At the beginning of each month, we take a moment to look back at a number of sync-friendly songs that were recently synced or released. Sit back, relax and listen to (or watch) our Tracks of the Month!

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Amp.Amsterdam renews their popular Amp.Sessions

Amsterdam, February 28th, 2023 - The famous Amp.Sessions by Amp.Amsterdam, the music and sound partner for the creative industry, will have a different feel. Each edition of the successful event will offer the stage to writers and artists from around the world’ with Amp.Sessions: you don’t want to miss this.

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Track & Trace: Martin Snel

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this edition, we’re talking to Martin Snel, Sound Engineer at Amp.Amsterdam. Growing up, he was always combining sound and moving images, not realizing he would ultimately turn this into his career. Now he is a sound engineer and analyzes sound in 3D.

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Thinking in Sound: ‘No Egos, No Elbows’ with Diederik van Middelkoop

Diederik van Middelkoop continues to have a very successful career as a music director and supervisor for ad campaigns and brand identities worldwide. He is executive creative director at Amp.Amsterdam // The Sonic Branding Company (Amsterdam, New York). Diederik has been a welcome speaker at many festivals, including Cannes Lions, Spikes Asia, Promax, LIA, and ADFEST, to name but a few. His clients have included The Olympic Committee, Booking.com, Google, Samsung, Nike, Adidas, Coca-Cola, Heineken, Mercedes, BMW, Axe, Johnnie Walker, and many more.

Sonic Branding: more than a sound logo

Even in plain text, the Netflix sound logo is recognizable. And think of McDonald’s, HBO, or the classic MGM lion roar…there are numerous brands whose identities are indisputably connected with ‘their’ sound logo or mnemonic. It is an essential part of the brand’s sonic identity. And in a world where audio has become such a prominent place in our lives, no brand can do without its sound.

Tracks & Sync Of The Month: January

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Track & Trace: Frederique Vroom

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this eighth edition we’re talking to Frederique Vroom, Project & Licensing Manager at Amp.Amsterdam. She’s always the first to discover new bands, after which she tries to get all of her friends along for the ride. Lyrics are especially important to her and she’d prefer to see every single artist perform in small, cozy venues.

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Tracks & Sync Of The Month: December

At the beginning of each month, we take a moment to look back at a number of sync-friendly songs that were recently synced or released. Sit back, relax and listen to (or watch) our Tracks of the Month!

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There is no arguing about taste, but something can be said

Can we link taste to sound? Or link sound to taste? Or do we associate tastes mainly driven by visual stimuli? With these questions, we conducted a small taste, image & sound experiment during Adnight 2022. A few hundred young creative professionals visited Herengracht 433 to link sounds, images, and flavours in a small test.

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New sound for chapter two of the energy transition

With the launch of Vandebron's latest commercial, the brand is also launching its unique sound.

Tracks & Sync Of The Month: November

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Track & Trace: Tanja Bliek

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this sixth edition we’re talking to Tanja Bliek, Senior Project Manager at Amp.Amsterdam. She’s certain she’s the least (if at all) musical person of the bunch, but enjoys listening to music nevertheless - especially when it comes to musicals. Tanja loves singing along (loudly) to ‘80s hits without shame and appreciates its ability to set the mood, whatever it needs to be.

Tracks & Sync Of The Month: October

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Track & Trace: Marco Baay

Tracks & Sync Of The Month: September

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Track & Trace: Joost Haartsen

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 7th installment of our Track & Trace interview series, we sat down with Joost Haartsen, Owner and Managing Director at Amp.Amsterdam. Music has always been a part of his life in one way or another, whether it was enjoying it as a kid, being a part of the successful band IOS or functioning as the Managing Director for Amp.Amsterdam.

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Tony’s and Ben & Jerry’s Debut EP ‘Chocolate Love A-Fair’ Is Out Now

Upcoming artists Tony's and Ben & Jerry's recently released their Chocolate Love A-Fair EP containing 3 tracks. Despite the fact that this is just the duo's very first release, they were still able to realize collaboration with Faberyayo (Pepijn Lanen).

TikTok is about creating authentic music content, not ads

Behind the scenes at the Wisseloord Studios

Just over a year ago we found ourselves in the famed Wisseloord studios to record a very special project. Considering the fact that the commercial has recently returned on air we thought it would only be appropriate to reminisce.

Telkomsel re-branding yields gold award with a Dutch twist

Last Friday, August 12, the Asian-Pacific Marketing Awards (The Appies) were presented in Malaysia. The gold award in the re-branding category was presented to the largest Indonesian telecom provider Telkomsel, which engaged the agencies VCCP and Someone In London in 2021 for the re-branding in honor of their 25th anniversary.

Tracks & Sync Of The Month: July

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Track & Trace: Juliette Poulisse

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. For the sixth edition of Track & Trace we sat down with Juliette Poulisse, Project & Licensing Manager at Amp.Amsterdam. The development of her musical taste is a reflection of the many adventures she’s experienced. It’s the perfectly curated soundtrack to her life, including a special role for the Eurovision Songfestival.

Tracks & Sync Of The Month: June

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Track & Trace: Bertus Pelser

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this fifth edition, we chat with Bertus Pelser, Head of Studios at Amp.Amsterdam. Growing up in a household full of musicians, music was a huge part of his DNA from the get-go. The fascination with sound and the effects it can create still lasts to this day.

Track & Trace: Diederik van Middelkoop

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In the fourth edition of our “Track and Trace” interview series we sat down for a chat with Diederik van Middelkoop, Executive Creative Director at Amp.Amsterdam. His love for music has been there since birth and has never subsided. It has manifested itself in writing and playing music as well as shamelessly worshiping the musical genius of his idols.

Tracks & Sync Of The Month: May

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music. At the beginning of each month, we take a moment to look back at a number of sync-friendly songs that were recently synced or released. Sit back, relax and listen to (or watch) our Tracks of the Month!

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Tracks & Sync Of The Month: April

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Track & Trace: Maik Cox

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this third installment we had the pleasure of sitting down for a chat with Maik Cox, Head of Music Production at Amp.Amsterdam. His love for music flourished through his development as a professional musician. That being said, Maik has never lost sight of being the music lover who tries to feel instead of getting too lost in theory and academics.

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Amp.Amsterdam honors the arts of the street

Music and street art have had a wonderful and tumultuous marriage for several decades and are closely linked to hip hop and social protest. Today, street art has managed to become widely popular amongst mainstream audiences.

Tracks & Sync Of The Month: March

In collaboration with Universal Music Group, we will share a selection of recently released music each month. At the beginning of each month, we’ll look back at a number of sync-friendly songs that were either synced or released in the previous month. Sit back, relax and listen to (or watch) the second edition of Tracks of the Month!

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Track & Trace: Sindy Kuipers

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this second edition, we interviewed Sindy Kuipers, Studio & Project Manager at Amp.Amsterdam. Sindy’s love for music mainly shines through her love of dancing, both at festivals and in clubs.

Tracks & Sync Of The Month: Februari

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music each month.

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Track & Trace: a new series about love for music

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At the team of Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this first edition, we talk to Maurice Paans, Brand Client Manager at Amp.Amsterdam. His love for music is reflected in many genres and styles. Music facts? Maurice has them on top of his mind.

Yes, we are all ears...