Journal - Amp.Amsterdam // The Sonic Branding Company

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Track & Trace: Tanja Bliek

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this sixth edition we’re talking to Tanja Bliek, Senior Project Manager at Amp.Amsterdam. She’s certain she’s the least (if at all) musical person of the bunch, but enjoys listening to music nevertheless - especially when it comes to musicals. Tanja loves singing along (loudly) to ‘80s hits without shame and appreciates its ability to set the mood, whatever it needs to be.

Tracks & Sync Of The Month: October

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music each month. At the beginning of each month, we take a moment to look back at a number of sync-friendly songs that were recently synced or released. Sit back, relax and listen to (or watch) our seventh edition of Tracks of the Month!

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Track & Trace: Marco Baay

Tracks & Sync Of The Month: September

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Track & Trace: Joost Haartsen

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 7th installment of our Track & Trace interview series, we sat down with Joost Haartsen, Owner and Managing Director at Amp.Amsterdam. Music has always been a part of his life in one way or another, whether it was enjoying it as a kid, being a part of the successful band IOS or functioning as the Managing Director for Amp.Amsterdam.

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Tony’s and Ben & Jerry’s Debut EP ‘Chocolate Love A-Fair’ Is Out Now

Upcoming artists Tony's and Ben & Jerry's recently released their Chocolate Love A-Fair EP containing 3 tracks. Despite the fact that this is just the duo's very first release, they were still able to realize collaboration with Faberyayo (Pepijn Lanen).

TikTok is about creating authentic music content, not ads

Behind the scenes at the Wisseloord Studios

Just over a year ago we found ourselves in the famed Wisseloord studios to record a very special project. Considering the fact that the commercial has recently returned on air we thought it would only be appropriate to reminisce.

Telkomsel re-branding yields gold award with a Dutch twist

Last Friday, August 12, the Asian-Pacific Marketing Awards (The Appies) were presented in Malaysia. The gold award in the re-branding category was presented to the largest Indonesian telecom provider Telkomsel, which engaged the agencies VCCP and Someone In London in 2021 for the re-branding in honor of their 25th anniversary.

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Tracks & Sync Of The Month: July

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Track & Trace: Juliette Poulisse

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. For the sixth edition of Track & Trace we sat down with Juliette Poulisse, Project & Licensing Manager at Amp.Amsterdam. The development of her musical taste is a reflection of the many adventures she’s experienced. It’s the perfectly curated soundtrack to her life, including a special role for the Eurovision Songfestival.

Tracks & Sync Of The Month: June

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Track & Trace: Bertus Pelser

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this fifth edition, we chat with Bertus Pelser, Head of Studios at Amp.Amsterdam. Growing up in a household full of musicians, music was a huge part of his DNA from the get-go. The fascination with sound and the effects it can create still lasts to this day.

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Track & Trace: Diederik van Middelkoop

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In the fourth edition of our “Track and Trace” interview series we sat down for a chat with Diederik van Middelkoop, Executive Creative Director at Amp.Amsterdam. His love for music has been there since birth and has never subsided. It has manifested itself in writing and playing music as well as shamelessly worshiping the musical genius of his idols.

Tracks & Sync Of The Month: May

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music. At the beginning of each month, we take a moment to look back at a number of sync-friendly songs that were recently synced or released. Sit back, relax and listen to (or watch) our Tracks of the Month!

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Tracks & Sync Of The Month: April

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Track & Trace: Maik Cox

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this third installment we had the pleasure of sitting down for a chat with Maik Cox, Head of Music Production at Amp.Amsterdam. His love for music flourished through his development as a professional musician. That being said, Maik has never lost sight of being the music lover who tries to feel instead of getting too lost in theory and academics.

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Amp.Amsterdam honors the arts of the street

Music and street art have had a wonderful and tumultuous marriage for several decades and are closely linked to hip hop and social protest. Today, street art has managed to become widely popular amongst mainstream audiences.

Tracks & Sync Of The Month: March

In collaboration with Universal Music Group, we will share a selection of recently released music each month. At the beginning of each month, we’ll look back at a number of sync-friendly songs that were either synced or released in the previous month. Sit back, relax and listen to (or watch) the second edition of Tracks of the Month!

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Track & Trace: Sindy Kuipers

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this second edition, we interviewed Sindy Kuipers, Studio & Project Manager at Amp.Amsterdam. Sindy’s love for music mainly shines through her love of dancing, both at festivals and in clubs.

Tracks & Sync Of The Month: Februari

In collaboration with Universal Music Group, Amp.Amsterdam // The Sonic Branding Company will share a selection of recently released music each month.

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Track & Trace: a new series about love for music

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At the team of Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this first edition, we talk to Maurice Paans, Brand Client Manager at Amp.Amsterdam. His love for music is reflected in many genres and styles. Music facts? Maurice has them on top of his mind.

Yes, we are all ears...