Journal

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Track & Trace: Joost Haartsen

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 7th installment of our Track & Trace interview series, we sat down with Joost Haartsen, Owner and Managing Director at Amp.Amsterdam. Music has always been a part of his life in one way or another, whether it was enjoying it as a kid, being a part of the successful band IOS or functioning as the Managing Director for Amp.Amsterdam.
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Track & Trace: Juliette Poulisse

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. For the sixth edition of Track & Trace we sat down with Juliette Poulisse, Project & Licensing Manager at Amp.Amsterdam. The development of her musical taste is a reflection of the many adventures she’s experienced. It’s the perfectly curated soundtrack to her life, including a special role for the Eurovision Songfestival.
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Track & Trace: Bertus Pelser

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this fifth edition, we chat with Bertus Pelser, Head of Studios at Amp.Amsterdam. Growing up in a household full of musicians, music was a huge part of his DNA from the get-go. The fascination with sound and the effects it can create still lasts to this day.
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Track & Trace: Diederik van Middelkoop

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In the fourth edition of our “Track and Trace” interview series we sat down for a chat with Diederik van Middelkoop, Executive Creative Director at Amp.Amsterdam. His love for music has been there since birth and has never subsided. It has manifested itself in writing and playing music as well as shamelessly worshiping the musical genius of his idols.

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Track & Trace: Maik Cox

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this third installment we had the pleasure of sitting down for a chat with Maik Cox, Head of Music Production at Amp.Amsterdam. His love for music flourished through his development as a professional musician. That being said, Maik has never lost sight of being the music lover who tries to feel instead of getting too lost in theory and academics.

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Track & Trace: Sindy Kuipers

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this second edition, we interviewed Sindy Kuipers, Studio & Project Manager at Amp.Amsterdam. Sindy’s love for music mainly shines through her love of dancing, both at festivals and in clubs.
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Track & Trace: a new series about love for music

There is almost nothing as personal as music. One look into a person’s record collection and you know who someone is. At the team of Amp.Amsterdam // The Sonic Branding Company, music flows through the veins. So how do you get to know us better than by peeking into our record collections? In this first edition, we talk to Maurice Paans, Brand Client Manager at Amp.Amsterdam. His love for music is reflected in many genres and styles. Music facts? Maurice has them on top of his mind.