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Sonic Branding

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Music & Brands with RA*W talent Mara Janssen

In this series, Amp.Amsterdam engages in conversations with young talents from the creative industry, discussing the intersection of music and brands.

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Track & Trace: Faye van Buren

There’s almost nothing as personal as music. Take one look into someone’s record collection, and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us than to take a sneak peek into our playlists? In this fifteenth and, for now, final edition, we sat down with Faye van Buren, Junior Project Manager at Amp.Amsterdam. For her studies in Communication and Information sciences, she wrote a thesis on sonic branding. At her own request, she completed an internship at the company she got to know through the research for her thesis: Amp.Amsterdam. Freshly graduated, she is now a Junior Project Manager and the newest member of the Amp.Amsterdam team.

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What’s the voice of your brand?

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Track & Trace: Sarah Fadl

There’s almost nothing as personal as music. Take one look into someone’s record collection, and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us than to take a sneak peek into our playlists? In this edition we’re talking to Sarah Fadl, Project & Licensing Manager at Amp.Amsterdam. You’ll find her dancing at countless festivals, although her mom will show her around during Breda Jazz Festival. She once worked at an opera in Los Angeles and her favorite album of all time is Paul Simon’s Graceland.

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Track & Trace: Pim Mulders

There’s almost nothing as personal as music. Take one look into someone’s record collection, and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us than to take a sneak peek into our playlists? In this edition, we’re talking to Pim Mulders, Music Producer & Supervisor at Amp.Amsterdam. His colleagues call him the only real rockstar at the office, but that makes him a bit uncomfortable. Besides his life as a guitar player at The Dirty Daddies, he loves diving into different music genres. His guilty pleasure: Christmas music.

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Track & Trace: Sophie Ultee

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists?

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Track & Trace: Mattijn Willems

There’s almost nothing as personal as music. Take one look into someone’s record collection, and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us than to take a sneak peek into our playlists? In this edition, we’re talking to Mattijn Willems, Sound Designer at Amp.Amsterdam. After graduating with “the role of silence in films,” he worked in the film industry for a while until he switched to Amp.Amsterdam, after a 10-minute job interview, he switched to Amp.Amsterdam. From Monday to Friday, he creates his own musical worlds, but he enjoys diving into other people’s musical creations at parties and festivals on the weekends.

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Track & Trace: Jessica Turangan

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this twelfth edition we’re talking to Jessica Turangan, Office Manager at Amp.Amsterdam. She came from the corporate sector, so a whole new world opened up for her when she joined Amp.Amsterdam. Fortunately, she’s a globetrotter who loves to discover new worlds, without forgetting where she herself comes from. She enjoys dancing and working out to music but also gets a lot of strength and inspiration from lyrics. She loves doing spontaneous activities like going to a concert by herself for example.

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Track & Trace: Martin Snel

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this edition, we’re talking to Martin Snel, Sound Engineer at Amp.Amsterdam. Growing up, he was always combining sound and moving images, not realizing he would ultimately turn this into his career. Now he is a sound engineer and analyzes sound in 3D.

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Thinking in Sound: ‘No Egos, No Elbows’ with Diederik van Middelkoop

Diederik van Middelkoop continues to have a very successful career as a music director and supervisor for ad campaigns and brand identities worldwide. He is executive creative director at Amp.Amsterdam // The Sonic Branding Company (Amsterdam, New York). Diederik has been a welcome speaker at many festivals, including Cannes Lions, Spikes Asia, Promax, LIA, and ADFEST, to name but a few. His clients have included The Olympic Committee, Booking.com, Google, Samsung, Nike, Adidas, Coca-Cola, Heineken, Mercedes, BMW, Axe, Johnnie Walker, and many more.

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Track & Trace: Frederique Vroom

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this eighth edition we’re talking to Frederique Vroom, Project & Licensing Manager at Amp.Amsterdam. She’s always the first to discover new bands, after which she tries to get all of her friends along for the ride. Lyrics are especially important to her and she’d prefer to see every single artist perform in small, cozy venues.

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Track & Trace: Tanja Bliek

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this sixth edition we’re talking to Tanja Bliek, Senior Project Manager at Amp.Amsterdam. She’s certain she’s the least (if at all) musical person of the bunch, but enjoys listening to music nevertheless - especially when it comes to musicals. Tanja loves singing along (loudly) to ‘80s hits without shame and appreciates its ability to set the mood, whatever it needs to be.

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Track & Trace: Marco Baay

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 5th installment of our Track & Trace interview series, we sat down with Marco Baay, Sounddesigner at Amp.Amsterdam.

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Track & Trace: Joost Haartsen

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 7th installment of our Track & Trace interview series, we sat down with Joost Haartsen, Owner and Managing Director at Amp.Amsterdam. Music has always been a part of his life in one way or another, whether it was enjoying it as a kid, being a part of the successful band IOS or functioning as the Managing Director for Amp.Amsterdam.

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Track & Trace: Bertus Pelser

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this fifth edition, we chat with Bertus Pelser, Head of Studios at Amp.Amsterdam. Growing up in a household full of musicians, music was a huge part of his DNA from the get-go. The fascination with sound and the effects it can create still lasts to this day.

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Track & Trace: Diederik van Middelkoop

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In the fourth edition of our “Track and Trace” interview series we sat down for a chat with Diederik van Middelkoop, Executive Creative Director at Amp.Amsterdam. His love for music has been there since birth and has never subsided. It has manifested itself in writing and playing music as well as shamelessly worshiping the musical genius of his idols.

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Track & Trace: Maik Cox

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this third installment we had the pleasure of sitting down for a chat with Maik Cox, Head of Music Production at Amp.Amsterdam. His love for music flourished through his development as a professional musician. That being said, Maik has never lost sight of being the music lover who tries to feel instead of getting too lost in theory and academics.