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Sonic Branding

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Track & Trace: Tanja Bliek

There’s almost nothing as personal as music. Take one look into someone’s record collection and you immediately know what type of person you’re dealing with. Within the Amp.Amsterdam // The Sonic Branding Company team, music flows through our veins. So what better way to get to know us, than to take a sneak peek into our playlists? In this sixth edition we’re talking to Tanja Bliek, Senior Project Manager at Amp.Amsterdam. She’s certain she’s the least (if at all) musical person of the bunch, but enjoys listening to music nevertheless - especially when it comes to musicals. Tanja loves singing along (loudly) to ‘80s hits without shame and appreciates its ability to set the mood, whatever it needs to be.

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Track & Trace: Marco Baay

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 5th installment of our Track & Trace interview series, we sat down with Marco Baay, Sounddesigner at Amp.Amsterdam.

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Track & Trace: Joost Haartsen

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than by diving into our personal, digital record collections? For the 7th installment of our Track & Trace interview series, we sat down with Joost Haartsen, Owner and Managing Director at Amp.Amsterdam. Music has always been a part of his life in one way or another, whether it was enjoying it as a kid, being a part of the successful band IOS or functioning as the Managing Director for Amp.Amsterdam.

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Track & Trace: Juliette Poulisse

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. For the sixth edition of Track & Trace we sat down with Juliette Poulisse, Project & Licensing Manager at Amp.Amsterdam. The development of her musical taste is a reflection of the many adventures she’s experienced. It’s the perfectly curated soundtrack to her life, including a special role for the Eurovision Songfestival.

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Track & Trace: Bertus Pelser

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this fifth edition, we chat with Bertus Pelser, Head of Studios at Amp.Amsterdam. Growing up in a household full of musicians, music was a huge part of his DNA from the get-go. The fascination with sound and the effects it can create still lasts to this day.

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Track & Trace: Diederik van Middelkoop

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In the fourth edition of our “Track and Trace” interview series we sat down for a chat with Diederik van Middelkoop, Executive Creative Director at Amp.Amsterdam. His love for music has been there since birth and has never subsided. It has manifested itself in writing and playing music as well as shamelessly worshiping the musical genius of his idols.

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Track & Trace: Maik Cox

There are few things in this world that get more personal than music. One peek into someone’s record collection will tell you all you need to know about them as a person. The whole team at Amp.Amsterdam // The Sonic Branding Company has music running through their veins. So, what better way to get to know us than diving into our personal, digital record collections. In this third installment we had the pleasure of sitting down for a chat with Maik Cox, Head of Music Production at Amp.Amsterdam. His love for music flourished through his development as a professional musician. That being said, Maik has never lost sight of being the music lover who tries to feel instead of getting too lost in theory and academics.