Maik Cox Appointed New ECD at Amp.Amsterdam
While the advertising industry has undergone significant change, brands still need creative partners who can navigate the evolving media landscape without compromise. Amp.Amsterdam and Ambassadors are powered by creators who are not only passionate about delivering the highest quality creative work but also harnessing innovation to drive lasting impact for brands.
Maik Cox embraces this wholeheartedly as he steps into his new role of Executive Creative Director at Amp.Amsterdam, sharing creative leadership with Diederik van Middelkoop.
I’m thrilled to step into the role of Executive Creative Director at Amp.Amsterdam, building on an amazing five years with the team. My background as a composer, musician, and performing artist provides a unique perspective that enables me to authentically integrate music into the strategic vision of our brand clients and their creative agencies. I’m excited to take on a greater leadership role and drive these efforts further, surrounded by a fantastic team that shares a deep passion for creativity, quality, authenticity, and innovation.”
Diederik van Middelkoop, ECD and partner at Amp.Amsterdam and Ambassadors, reflects on the evolving industry and the importance of strong creative leadership:
“The market is rapidly shifting, with the adoption of AI and an increasing focus on high-quality, measurable, effective brand assets that must be delivered in ever-shorter timeframes and with tighter budgets. This requires us to think and work strategically alongside brands. Whether directly for clients like Uber, Dyson, Booking.com, and N26, or for their creative agencies, our goal remains the same: ‘Make amazing stuff that’s amazingly effective.’
“At the same time, we have to stay true to our DNA — our deep creative passion. Maik embodies this perfectly. His unmatched musical insight ensures that every campaign or sonic branding project receives exactly what it needs. Time and again, he proves his talent with highly successful projects, like KPN’s ‘Stukje van Mij,’ a notable recent example. I’m thrilled to have him as a creative partner in leading our team.”
This strategic appointment reflects the shared vision driving Amp.Amsterdam’s next chapter of growth — embracing innovation in an evolving market while never losing sight of the passion, integrity and craft that defines great work.
