WE are the sonic branding company

for brands and agencies.

 
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We HELP YOU define your sonic brand identity with

clear processes and smart implementation tools

deliverING you world-class music and sound

across all channels


 

A NEW APPROACH ON MUSIC. BIG DATA. AGILE TEAMS.

With teams in Amsterdam and New York City and a global partnership with Universal Music. This provides us with direct access to the best music and artists around the globe. Our research team and partners provide the big data in music for targeting your audience and maximizing your creative impact on all consumer touchpoints.

We work with: Gojek, 72andSunny, Peugeot, ING, Bol.com, Havas, Bavaria, JWT, Diesel, and many more. Check out our work here.

 
We have a partnership with Universal Music and work across the globe.

We have a partnership with Universal Music and work across the globe.

 
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SONIC BRANDING

We have years of experience in turning audio into strategic‌ ‌brand assets.

We create sonic brand identities and solid sonic frameworks amplifying brand recognizability, consistency, and efficiency across all your brand touchpoints.

Learn more about Sonic Branding here

 
 
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MUSIC PRODUCTION & SUPERVISION

We deliver more than a cool track.

With our international network of specialists in over fifty countries, unique access to talent through our partnership with Universal Music and access to big data from various sources such as Spotify, we can find the perfect track for your audience.

 
 
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STUDIO & AUDIO POST PRODUCTION

In our newly built studios located in the heart of Amsterdam we have state of the art equipment and a great ambience to help you create the best audio for your brand.

From audio post-production for commercials and film including sound design and voice-first strategies to the newest trends and technologies like spatial audio - we have it all under one roof.

Learn more about our studios here

 

WE WORK WITH


 
 

MOST RECENT

SONIC BRANDING CASES

 

Utilising the power of music, sound and voice to create rational and emotional connections between consumers and brands is something we have done for locals and international brands. Check out our most recent cases below or read more about Sonic Branding here.


THE BRIEF:
Create a full sonic identity for the rebranding of Southeast Asia’s biggest mobility app.

For Gojek’s rebranding we were asked to create a sound logo, brand song and all in-app sounds. It was our goal to encapsulate the playfulness of the brand and combine it with a mix of modern sounds and a hint of Indonesian instrumentation. The result is a cohesive collection of on-brand music and sounds that can be utilised for all of their touchpoints.

THE BRIEF:
Bring Bavaria back to their native ‘Brabant’.

We researched over 100 years of local music from Brabant and found a common thread in their instrumentation, melodies and emotions. These findings became the fabric of their new sound, which manifests in a sonic logo, a brand score and a custom music portal including a personalised library of custom tracks.

THE BRIEF:
Breathe new life into the iconic bol.com sound logo and brand score.


We gave the famous bol.com a new twist by eliminating the outdated vocal-heavy melody and replacing it with a more colorful sound. Furthermore, we created a custom library and wrote sonic guidelines that helps the brand create consistency and recognizability in their sound throughout all of their touchpoints.

Amp.Amsterdam has thoroughly catered to our needs in the Sonic Branding of Gojek, providing our brand with recognizable sounds at all touchpoints, including a coherent set of in-app sounds.
— VJ Anand, Gojek Group Senior Vice President & Executive Creative Director

MOST RECENT MUSIC PRODUCTION & SUPERVISION


MOST RECENT STUDIO WORK

JOOST
HAARTSEN

PUCK
VAN DIJCK

DIEDERIK
VAN MIDDELKOOP

MAURICE
PAANS

SIETZE
RADEMAKER

TANJA
BLIEK

SHAKURU
TAJIRI

SINDY
KUIPERS

BERTUS
PELSER

STEVEN
AERTS

 

THIJS
BIERSTEKER

THIJS
BUWALDA

THIES JAN
WEIJMANS

 
 

 

 

Amsterdam Office
Stadhouderskade 1
1054 ES Amsterdam
+31207070655
New Business sietze@amp.amsterdam
PR maurice@amp.amsterdam


 
 

New York Office
229 East 45th Street, Suite 9E
10017, New York City
+1 917 692 5824
New Business sietze@amp.amsterdam


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