A NEW APPROACH ON MUSIC. BIG DATA. AGILE TEAMS.

With teams in Amsterdam and New York City and a global partnership with Universal Music. This provides us with direct access to the best music and artists around the globe. Our research team and partners provide the big data in music for targeting your audience and maximizing your creative impact on all consumer touchpoints.

We work with: Gojek, 72andSunny, Peugeot, ING, Bol.com, Havas, Bavaria, JWT, Diesel, and many more. Check out our work here.

SONIC BRANDING

We have years of experience in turning audio into strategic‌ ‌brand assets.

We create sonic brand identities and solid sonic frameworks amplifying brand recognizability, consistency, and efficiency across all your brand touchpoints.

Learn more about Sonic Branding here

MUSIC PRODUCTION & SUPERVISION

We deliver more than a cool track.

With our international network of specialists in over fifty countries, unique access to talent through our partnership with Universal Music and access to big data from various sources such as Spotify, we can find the perfect track for your audience.

STUDIO & AUDIO POST PRODUCTION

In our newly built studios located in the heart of Amsterdam we have state of the art equipment and a great ambience to help you create the best audio for your brand.

From audio post-production for commercials and film including sound design and voice-first strategies to the newest trends and technologies like spatial audio - we have it all under one roof.

Learn more about our studios here

THE BRIEF:
Create a full sonic identity for the rebranding of Southeast Asia’s biggest mobility app.

For Gojek’s rebranding we were asked to create a sound logo, brand song and all in-app sounds. It was our goal to encapsulate the playfulness of the brand and combine it with a mix of modern sounds and a hint of Indonesian instrumentation. The result is a cohesive collection of on-brand music and sounds that can be utilised for all of their touchpoints.

THE BRIEF:
Bring Bavaria back to their native ‘Brabant’.

We researched over 100 years of local music from Brabant and found a common thread in their instrumentation, melodies and emotions. These findings became the fabric of their new sound, which manifests in a sonic logo, a brand score and a custom music portal including a personalised library of custom tracks.

THE BRIEF:
Breathe new life into the iconic bol.com sound logo and brand score.

We gave the famous bol.com a new twist by eliminating the outdated vocal-heavy melody and replacing it with a more colorful sound. Furthermore, we created a custom library and wrote sonic guidelines that helps the brand create consistency and recognizability in their sound throughout all of their touchpoints.

Amsterdam Office
Stadhouderskade 1
1054 ES Amsterdam
+31207070655
New Business sietze@amp.amsterdam
PR maurice@amp.amsterdam