The sound of Webex: a future-forward marriage between human and tech
Webex provides best-in-class tools for web and video conferencing, and communication as a service. They create a rich environment for users to experience collaboration in an interactive and seamless way.
In Webex’s new rebrand initiative together with AKQA, the idea was to enhance the Webex experience through sound, which is where Amp.Amsterdam came in. We wanted to marry the sound of future tech and flawless functionality with human warmth and a friendly tone of voice. We set out to create a set of sonic guidelines, and a suite of key sounds to be used across the Webex App, Webex Room OS, and Webex devices.
To make the suite of sounds Amp.Amsterdam worked in a framework we called ‘Human Flow’: it combines organic elements to a future-forward sound palette. All while using certain practical rhythms, which are especially audible in the outgoing and incoming call sounds. The resulting sounds represent the new Webex visual design: The Webex visual logo creates a sense of motion, depth, and a coming together of a double helix: human and tech in perfect harmony.
Webex' Sonic Suite