More about this project
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G-star RAW x Sofi Tukker

About
G-Star RAW (commonly called G-Star) is a Dutch designer clothing company founded in Amsterdam in 1989. The brand specializes in making raw denim—unwashed, untreated denim. G-Star is influenced by military clothing. Inspirations for their designs come from vintage military apparel from around the world.

Brief
We were asked to add another dimension to the feeling of the city with the music edit and sound design.

Execution
We used a lot of ambiance, like crowds, traffic, and other typical urban sounds. Crafting the perfect accompaniment for Sofi Tukker’s music and the feel of buzzing city life!

Commercial

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