Telkomsel re-branding yields gold award with a Dutch twist
Last Friday, August 12, the Asian-Pacific Marketing Awards (The Appies) were presented in Malaysia.
The gold award in the re-branding category was presented to the largest Indonesian telecom provider Telkomsel, which engaged the agencies VCCP and Someone In London in 2021 for the re-branding in honor of their 25th anniversary.
The Dutch company Amp.Amsterdam // The Sonic Branding Company also played a big role in the re-branding leading to the award: the company realized the complete audio re-branding of Telkomsel.
When creating the new sound for Telkomsel, both the cultural heritage of the brand and the new animated logo were taken into account. In addition to the sound logo, Amp.Amsterdam developed the brand score and UX/UI sounds of the Indonesian telecom provider.
Click here for more information about Telkomsel’s audio rebranding.
Client DirectorContact Maurice