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New sound for chapter two of the energy transition

Last Thursday, the Dutch mission-driven energy company Vandebron launched a new brand campaign focusing on its role as a green tech pioneer in the energy market. They are taking on the most crucial new challenge in the energy transition to supply the Netherlands with 100% green electricity anywhere, at any time.

The key to this energy transition lies in using sustainable energy through state-of-the-art technology. Especially when the sun isn’t shining and the wind isn’t blowing. This future-oriented and dynamic campaign also has a new sound – fitting the mission-driven character of the company. The energy platform engaged Amp.Amsterdam // The Sonic Branding Company to create their new sound. For this translation, the Amp.Amsterdam team used their proprietary RTA-E model to translate the brand values ​​into a brand score and sound logo.

We combined modern rhythms with an eclectic mix of electronic and acoustic instruments. There is a sense of versatility and progression in the new Vandebron sound, which perfectly reflects the brand's transition from 'for everyone’ to the 'Innovative Explorer'.

Diederik van Middelkoop, Amp.Amsterdam

In addition to the brand score, the sound logo, and sonic guidelines for using and deploying the new sound, the Amp.Amsterdam team created a special version of the brand score to match perfectly with the new television commercial developed by Wefilm.

“The start of chapter 2 of the energy transition calls for a new sound that emulates what our new campaign stands for: 100% green energy, making it available 100% of the time through smart technological solutions. In collaboration with Amp.Amsterdam, we have developed a future-proof, hopeful sound that contributes to this story.”

Isabelle Cannoo, Vandebron

Vandebron’s new sonic brand identity will see a further rollout in 2023. Read and listen to the entire case here.


Maurice Paans

Client Director

Contact Maurice