New sound for chapter two of the energy transition

Last Thursday, the Dutch mission-driven energy company Vandebron launched a new brand campaign focusing on its role as a green tech pioneer in the energy market. They are taking on the most crucial new challenge in the energy transition to supply the Netherlands with 100% green electricity anywhere, at any time.

The key to this energy transition lies in using sustainable energy through state-of-the-art technology. Especially when the sun isn’t shining and the wind isn’t blowing. This future-oriented and dynamic campaign also has a new sound – fitting the mission-driven character of the company. The energy platform engaged Amp.Amsterdam // The Sonic Branding Company to create their new sound. For this translation, the Amp.Amsterdam team used their proprietary RTA-E model to translate the brand values ​​into a brand score and sound logo.

In addition to the brand score, the sound logo, and sonic guidelines for using and deploying the new sound, the Amp.Amsterdam team created a special version of the brand score to match perfectly with the new television commercial developed by Wefilm.

Vandebron’s new sonic brand identity will see a further rollout in 2023. Read and listen to the entire case here.