We are not just music lovers 

The diverse cast of characters who call Amp.Amsterdam’s two offices home are unified by their mission to bring music to advertising, not advertising to music. That may sound gimmicky, but we’re talking about a pool of pros who were reared on steady diets of pop, indie, rock, hip-hop, classical, dance, and everything in-between and beyond, and who have led careers that’ve zigzagged them through every facet of the business.

Some members of the crew may be from the rock band side, some may be from the underground house and techno imprint tip, some may be from the land of major labels, some may be from the publishing and media space, but we’re all music industry insiders extending our expertise and skill sets into the world of advertising.
Joost Haartsen Owner / Managing Director Former keyboardist, singer, and songwriter in chart-topping group I.O.S. and music industry veteran with runs at BMG as well as Sony under his belt. He has seen the business from every angle over the past couple of decades. joost@amp.amsterdam 

Joost Haartsen
Owner / Managing Director

Former keyboardist, singer, and songwriter in chart-topping group I.O.S. and music industry veteran with runs at BMG as well as Sony under his belt. He has seen the business from every angle over the past couple of decades.



joost@amp.amsterdam 

Jarl Hector Music Supervisor Our music supervision powerhouse got his start behind the counter of a boutique record shop and parlayed that into a career as a touring musician, concert promoter, and artist manager. He knows music rights inside and out. Don't worry—he still slays on guitar. jarl@amp.amsterdam

Jarl Hector
Music Supervisor

Our music supervision powerhouse got his start behind the counter of a boutique record shop and parlayed that into a career as a touring musician, concert promoter, and artist manager. He knows music rights inside and out. Don't worry—he still slays on guitar.


jarl@amp.amsterdam

Daniel Langeveld Account Director Previously the frontman of the Medics, a post-punk band hot on the Dutch indie circuit. Currently the head creative behind our business development and brand partnership departments. As comfortable belting it out onstage to thousands as he is in front of a conference room whiteboard.  daniel@amp.amsterdam

Daniel Langeveld
Account Director


Previously the frontman of the Medics, a post-punk band hot on the Dutch indie circuit. Currently the head creative behind our business development and brand partnership departments. As comfortable belting it out onstage to thousands as he is in front of a conference room whiteboard. 


daniel@amp.amsterdam

Daniel Schotsborg Sound Innovation Specialist Our resident scientist, this fella pushes the envelope and lives to innovate. Whether he's producing luscious soundscapes for experiential activations, conducting studies on brainwave response to audio for his postgrad thesis, or laying down the funk with his Afro-beat ensemble Koffie, he's fueled by a need to harness the full potential of all that is sonic in this world in extraordinary ways.   das@amp.amsterdam

Daniel Schotsborg
Sound Innovation Specialist

Our resident scientist, this fella pushes the envelope and lives to innovate. Whether he's producing luscious soundscapes for experiential activations, conducting studies on brainwave response to audio for his postgrad thesis, or laying down the funk with his Afro-beat ensemble Koffie, he's fueled by a need to harness the full potential of all that is sonic in this world in extraordinary ways.
 

das@amp.amsterdam

Loïs van Ruijven Producer, Project Manager The office's music tech wizard and hub of early adapter knowledge, she connects our creative and development teams seamlessly. If you can't find her at her desk, check the nearest rock climbing gym—she's there four days a week!   lois@amp.amsterdam

Loïs van Ruijven
Producer, Project Manager

The office's music tech wizard and hub of early adapter knowledge, she connects our creative and development teams seamlessly. If you can't find her at her desk, check the nearest rock climbing gym—she's there four days a week!
 


lois@amp.amsterdam

Thymo Boog VR and Game Audio Specialist Coming from the indie game scene, this veteran applied composer is driven by interactive audio design. Strengthening the team as a virtual-reality and game specialist, he creates and implements incredible adaptive audio. thymo@amp.amsterdam

Thymo Boog
VR and Game Audio Specialist

Coming from the indie game scene, this veteran applied composer is driven by interactive audio design. Strengthening the team as a virtual-reality and game specialist, he creates and implements incredible adaptive audio.

thymo@amp.amsterdam

Dagmar Heijmans Partner / Brand Strategy Director Our second commander in chief. Raised on a steady diet of vinyl fed to him by his DJ father. Went from a EMI mailroom gig to founding his own startup, SellaBand, the world's first crowd-funding platform, before co-founding Amp.Amsterdam. dagmar@amp.amsterdam 

Dagmar Heijmans
Partner / Brand Strategy Director

Our second commander in chief. Raised on a steady diet of vinyl fed to him by his DJ father. Went from a EMI mailroom gig to founding his own startup, SellaBand, the world's first crowd-funding platform, before co-founding Amp.Amsterdam.


dagmar@amp.amsterdam 

Maurice Paans Project Director (Amsterdam Office) An organisational maverick and manager of big and small projects. Shares his favorite tunes at mrpaansmusic.com. Also manages to moonlight as label manager for a house and a techno imprint.   maurice@amp.amsterdam

Maurice Paans
Project Director (Amsterdam Office)

An organisational maverick and manager of big and small projects. Shares his favorite tunes at mrpaansmusic.com. Also manages to moonlight as label manager for a house and a techno imprint.

 

maurice@amp.amsterdam

Bertus Pelser Audio Director, Sound Designer, Composer, VR Audio Specialist Endowed with top-notch SFX and compositional chops and serves as our virtual-reality specialist with a focus on spatial sound design and recording. A percussionist by trade who augmented his skills by flying down to Africa to immerse himself in tribesmen troupes. bertus@amp.amsterdam

Bertus Pelser
Audio Director, Sound Designer, Composer, VR Audio Specialist

Endowed with top-notch SFX and compositional chops and serves as our virtual-reality specialist with a focus on spatial sound design and recording. A percussionist by trade who augmented his skills by flying down to Africa to immerse himself in tribesmen troupes.



bertus@amp.amsterdam

Nik Mercer Project Director (New York Office) Former magazine editor and longtime house music label operator. Reared on a steady diet of post-punk, classical, pop, and everything in between. Now the manager of our NYC hub. nik@amp.amsterdam

Nik Mercer
Project Director (New York Office)

Former magazine editor and longtime house music label operator. Reared on a steady diet of post-punk, classical, pop, and everything in between. Now the manager of our NYC hub.






nik@amp.amsterdam

Melanie Kool Innovation Creative This young creative powerhouse is a big geek with a passion for data and technology. Her diet is basically all Arduinos and Raspberry Pi's. Here, at Amp.Amsterdam, she uses strong insights to come up with ideas that use sound in a way you would've never thought of.  melanie@amp.amsterdam

Melanie Kool
Innovation Creative

This young creative powerhouse is a big geek with a passion for data and technology. Her diet is basically all Arduinos and Raspberry Pi's. Here, at Amp.Amsterdam, she uses strong insights to come up with ideas that use sound in a way you would've never thought of. 



melanie@amp.amsterdam

Puck van Dijck Intern Growing up in a musical family, Puck had music running through her veins from an early age. As an Art & Economics student she embodies youth culture. With her fast and versatile mind this young, talented intern is on her way to become a next generation super producer. puck@amp.amsterdam

Puck van Dijck
Intern

Growing up in a musical family, Puck had music running through her veins from an early age. As an Art & Economics student she embodies youth culture. With her fast and versatile mind this young, talented intern is on her way to become a next generation super producer.

puck@amp.amsterdam

Tanja Bliek Project Manager BA in media and culture, master's in television and cross-media culture. With a specialisation in documentary filmmaking and journalism, she can conquer most anything we throw at her. tanja@amp.amsterdam

Tanja Bliek
Project Manager

BA in media and culture, master's in television and cross-media culture. With a specialisation in documentary filmmaking and journalism, she can conquer most anything we throw at her.



tanja@amp.amsterdam

Thijs Biersteker Innovation Lead Works on the edges of communication and innovation to create human centred experiences, products and services that provoke thoughts and smiles.  He bridges the gap between physical and digital, data and emotions, industry and nature. thijs@amp.amsterdam

Thijs Biersteker
Innovation Lead

Works on the edges of communication and innovation to create human centred experiences, products and services that provoke thoughts and smiles.  He bridges the gap between physical and digital, data and emotions, industry and nature.


thijs@amp.amsterdam

Bart van Liemt Music Supervisor  & Producer Our dedicated music producer and music supervisor has a storied past on both sides of the music industry, working not only as a hired gun for commercial compositions, but also as a songwriter (Bade), member of an electronic band (Baskerville), and member of a rock band (The Sheer). Need proof of this musical dynamo's chops? Just take a peek into his trophy room: he's already won prestigious Silver Harp and 3FM awards. bart@amp.amsterdam

Bart van Liemt
Music Supervisor  & Producer

Our dedicated music producer and music supervisor has a storied past on both sides of the music industry, working not only as a hired gun for commercial compositions, but also as a songwriter (Bade), member of an electronic band (Baskerville), and member of a rock band (The Sheer). Need proof of this musical dynamo's chops? Just take a peek into his trophy room: he's already won prestigious Silver Harp and 3FM awards.

bart@amp.amsterdam

Karlijn Profijt Music Supervisor Born in the East Holland to a family as Dutch as they com (her dad works at the Grolsch factory!), our music supervisor has been navigating musical realms since her teenage years. Equipped with a couple degrees, a background in DJing and promoting, and a stint at a publisher (which took her to Montréal), she's a lotta talent across a little bit of everything!    karlijn@amp.amsterdam

Karlijn Profijt
Music Supervisor

Born in the East Holland to a family as Dutch as they com (her dad works at the Grolsch factory!), our music supervisor has been navigating musical realms since her teenage years. Equipped with a couple degrees, a background in DJing and promoting, and a stint at a publisher (which took her to Montréal), she's a lotta talent across a little bit of everything!

 

 karlijn@amp.amsterdam

Diederik van Middelkoop Creative Director Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in our steadfast conductor and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two. diederik@amp.amsterdam

Diederik van Middelkoop
Creative Director

Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in our steadfast conductor and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two.

diederik@amp.amsterdam