As a direct link between brands and music, Amp.Amsterdam is the go-to strategic music partner. Our unique disposition within the two industries gives us a 360-degree view on how music is applied commercially, whether it be through traditional ads, on-site event activations, online video content, or cutting-edge spatial sound environments. We harness this knowledge and breadth of experience to maximize the power of music, no matter what the usage.
With offices in Amsterdam and New York City, plus an army of composers, producers, and creatives sprinkled around the globe, we are able to work in all twenty-four time zones simultaneously, and our extended family of publishers, record labels, and festivals makes us a truly global force. With one foot firmly planted in the present and the other boldly stepping into the future, we’re able to keep our finger on the pulse today as we anticipate tomorrow’s trends.
Sure, loads of companies can search for and license music — or create it bespoke — for use in commercials and film, but it’s only Amp.Amsterdam, with an international network of specialists in over fifty countries, that can consistently knock it out of the park.
Because we cross-pollinate with different sectors of the music and advertising businesses, we’re always able to deliver more than a cool track; we’re able to deliver content that’s not only sticky, but also an amplifier of opportunity. And with on- and off-site studios and engineers always on call, we can guarantee that the finishing touches we apply to every project—voice-overs, post-production mixing and sound design—will tidily tie everything together.
When it comes to the technology-forward and future-looking—the virtual reality and stereoscopic, say—or the experiential and interactive, we turn to this department. Our engineers voraciously work with, explore, and research the distribution platforms, engagement tools, and media of tomorrow, which makes
Amp.Amsterdam unusually predisposed to reliably deliver product of the highest calibre. We’re as entrenched in the development of these new modes of communication as we are in personally using them ourselves.
Music unites us all—it is the only art form literally every human being engages with daily—but we so often find ourselves at a loss for words when describing its personal effect on each of us and the ways in which it weaves into discrete arenas of our lives. We help you understand these nuanced, invisible things.
We’re here to help you hone in on an overarching music strategy that magnifies your message, and we accomplish this by educating you on the mundane economics of the publishing and licensing worlds, exploring mutually beneficial partnerships, and generally guiding you in a direction that enhances creativity while decreasing time sucks and eliminating money pits.