TeamNL

The sound of TeamNL: the sound of sports

About TeamNL
TeamNL represents our country with pride on the highest podium. Our athletes compete in European Championships, World Championships, and the Olympics, from korfball to karate, from para-athletics to swimming. Together, they compete for the Netherlands. As one team, under the flag of us all.

Brief

Music & Sound
The aim was to create a distinctive sonic brand identity for TeamNL that effectively conveys a recognizable and consistent sound. To achieve this, we aimed to translate the brand’s core values into sonic values while also considering the beating heart of the organization: sports. A powerful electronic urban sound was preferred given their energetic and active nature. 

Voice-over
A new sound asks for a new brand voice-over to go with it. The aim was to find the perfect voice to deliver TeamNL’s message in one take. 

Execution

Music & Sound
We utilized mood boarding to define the specific characteristics of this electronic urban sound. This resulted in developing a sonic identity that is always energetic and contemporary, intending to activate the listener. The musical foundation is built upon deep electronic beats, complemented by warm pads, a catchy lead melody, and sport foley sounds implemented into the beat to create a sense of sport in the listener’s subconsciousness and highlight all that TeamNL stands for. 

Voice-over
To find the perfect brand voice-over for TeamNL, we started with a selection of talent matching the brand’s ambition, core values, and new sound. We had an extensive listening session with all stakeholders in which we scored the voices on numerous parameters. Based on the results of this session, a small group of voice-overs was invited to record demos to determine whether they got what it takes to deliver TeamNL’s message. With Giorgio we found the perfect match with what TeamNL stands for. 

Result
Sonic Guidelines
Brand Score
Sound Logo
Voice-over