Oudejaarstrekking
For the end-of-year campaign for Staatsloterij, Amp.Amsterdam was brought on board to handle music supervision, music production and audio post-production. The campaign tells a story about connection, kindness, and how the smallest gestures can make the biggest impact. Creating a custom song that embodies this message and this season’s magic was key.
Doing this together with Gavin and his team was an absolute pleasure. The process went smoothly from start to finish, thanks to their openness and creative flexibility, which allowed us to quickly shape a final product that we’re all incredibly proud of.
This project gave us a chance to tap into pure emotion, and create a warm, heartfelt song that captures the spirit of the season. It’s not just about creating a soundtrack, it’s about capturing that magical feeling and weaving it into every part of the song. Even after hours of working on it, the track never lost its charm—it’s one that stays with you.
Gavin James:
“This song is about meeting someone who truly changes your life: a best friend, a partner, or even a neighbor who makes everything feel effortless. It’s for anyone who feels alone and needs a reminder that there’s always someone out there to brighten their world. The first time I played it for my mom, she loved it instantly. That’s when I knew it had that universal magic—a song that just connects.”
Listen to the full song here: https://GavinJames-official.lnk.to/OnceInALifetime