About
Squla is an online learning platform that helps kids in primary school to practice their school subjects in a playful way. Currently, Squla contains over 70.000 quizzes, games, and explainer videos.
Brief
Create a fun radio concept that emulates the learning process in a lighthearted and special way.
Execution
We took the famous ‘Rondo Russo’ written by Saverio Mercadante and simulated a child learning to perform the piece, by producing three stages of learning: Absolute Beginner, Medium Level, and Good Quality performance.
Rondo Russo was made famous by Dutch flute player Berdien Stenberg in the 1980s, and its main melody still lingers in the Dutch collective memory.
Result
We produced three unusual and fun radio commercials featuring a child trying to master Rondo Russo on the flute. Initially, the performance is so bad, that the listener might struggle to recognize the melody. As the child keeps practicing, the performance improves, until Rondo Russo becomes recognizable to the audience. The voice-over tells us to just keep practicing. You get there with Squla.
Radio Commercials
Listen
Slecht
Listen
Beter
Listen
Goed