The sound of NN: The clear sound of caring commitment
About NN
NN Group N.V. is the parent company of NN Investment Partners and Nationale-Nederlanden. Nationale-Nederlanden is one of the largest insurance and asset management companies in the Netherlands.
Brief
NN’s international division had decided that there was an opportunity to develop more engaging ways to empower people than its competitors. The key to this: Not through rational tools, but through empathy. Not through knowing, but through feeling. Not through selling by fear, but by instilling confidence. Within this opportunity, the company recognized and embraced the importance of the consistent use of music and sound.
Execution
Amp.Amsterdam created the NN sound logo, musically translating the company’s core values: Care, Clear, and Commit. The accompanying guidelines made it possible to produce and curate an ever-expanding music library, fully tailored to the NN brand. The library is readily available through the online NN brand portal, making it easy to access for all NN’s international creative partners, wherever they may be. The guidelines ensure that all creative partners are informed as to how to use the music for their content.
Sound Logo
NN's Sonic Suite
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Sound Logo
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Brand Score
Music Library (selection)
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To Love Is To Learn
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Happy Campers
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Blue Eyes
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Air We Breathe
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Our Place
Credits:
NN
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