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433 Sonic Branding

The sound of 433: bringing the football pitch into the app

About 433
433 is the world’s biggest football community. On Instagram, they have 50+ million followers including professional soccer players like Cristiano Ronaldo, Kylian Mbappe, Paul Pogba, and Sergio Ramos.

Briefing
433: The Home of Football, asked us to help with the sound for their new app. 433 is one of the largest and fastest-growing social sports communities in the world. Bringing you the latest news, with the funniest clips and the most remarkable background stories: 433 is not your average sports news platform.

Execution
Amp.Amsterdam created a suite of UI sounds and the sound logo for 433. We based the sonic values on authentic sounds inspired by the football pitch: Balls hitting nets, referee whistles, kicking the ball. The unique experience of being on the pitch, in sound. The set of sounds informs the app user about updates and notifications. Another important functional feature is the auditive feedback during the AI training games in the 433 app. Auditive feedback is really important when a user is not in proximity of his or her tablet or phone.

Sound Logo

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Sonic Suite

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Sound Logo

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Typing Notification

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Time Indicator

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Score Count

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Notification

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New Message 1

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New Message 2

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Final Score Screen

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Count Down

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Chat Notification

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Answer Correct

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Answer Wrong

Credits
Brand: 433

Want to know more about sonic branding?
Get in touch with Maurice.