For their new 2026 TV Commercial, produced by Alfred Agency, SIMPEL partnered with Amp.Amsterdam to craft a completely vocalised soundtrack.
Brief
create a complete cinematic soundtrack produced only with human voices
Execution
working closely with a barbershop quartet and additional singers, the Amp.Amsterdam team composed and produced a soundtrack that only featured the human voice as instrumentation
“Working with the team of Alfred in this has been amazing. It is a rare occasion, when we are only allowed to use human voices, and it is a daring direction to choose by a creative team”
Result
The final result is an unusual, lighthearted and authentic soundtrack that fits perfectly with the comically animated style of the film. The perfectly imperfect ‘Meer voor Minder’ sound logo at the end makes the brand journey complete