Hunkemöller
About Hunkemöller
Hunkemöller is known as Europe’s fastest-growing lingerie brand, with a presence in 19 different countries, state-of-the-art webshops, and over 900 stores acting as digital hubs. They have a distinct product and brand signature and aim to appeal to all women, irrespective of age, culture, body shape, taste, or budget.
Brief
For the recent Bra Party campaign, Amp.Amsterdam was brought in to produce the music. As the campaign goes live during pre-spring, the brief was to “bring this spring energy alive in the music”. We got straight to work to discover and collaborate with the right vocalist/writer who would radiate female empowerment and leave a lasting impression through the music.
Execution
In alignment with Hunkemöller’s vision of ‘spring energy’ and the spirit of renewal, upliftment and empowerment for women, we presented a variety of track options. The decision was made swiftly as the client immediately fell in love with the voice and lyrics of Isabèl Usher.
The result
We collaborated with Isabèl Usher to produce the campaign song, resulting in a song eliciting emotions of joy and excitement that are reflected in the campaign video, with the models having a blast.