About
Founded in Amsterdam in 2018, Bitvavo set out to make crypto trading simpler, fairer, and more secure. Today, it is the world’s largest euro spot exchange. With a team of 500 experts, Bitvavo is committed to providing the best platform to help people build their financial future.
Brief
Bitvavo, an official partner of the KNVB, launched its WAGMI campaign for the summer of football surrounding the 2026 FIFA World Cup.
Amp.Amsterdam was appointed music supervisor, tasked with identifying the right artist and producer pairing for the campaign, created by LePub Amsterdam. The aim was to connect with an audience spanning Dutch football fans and the crypto and trading community.
Execution
We conducted in-depth research to identify Dutch producers and artists who could bring the campaign’s core message to life and resonate with its target audience. Working closely with LePub and Bitvavo, we brought together producer $hirak and artist Jonna Fraser, who released the official track for the Dutch national team, Oranje: “We’re All Gonna Make It” (WAGMI).
Alongside music supervision and advice on the commercial aspects of the collaboration, we helped amplify the campaign across digital and social channels.
Credits
Bitvavo
● Carine van der Heijden – VP Brand (a.i.)
● Diana Agudelo – Global Head of Brand & Activation
● Puck Gerritse – Sponsorship and Event Manager
● Silvia Gardumi – Brand and Social Media Manager
LePub Amsterdam
● Karen Carr – Client Service Director
● Kika Douglas – Chief Creative Officer
● Sam Rowlands – Executive Creative Director
● Grace O’Brien – Executive Creative Director
● Sandrine Le Goff – Executive Creative Director
● Mathilde Grenod – Freelance Producer
● Anna Freire – Art Director
● Tanguy Maimbourg – Copywriter
● Alejandro Gutierrez – Associate Creative Director
● Daniel Vazquez Seoane – Associate Creative Director
● ilko Petkov – Global Data Strategy Director
● James Moore – Head of Strategy
● Aneta Junkova – Senior Strategist
● Daisy Zhang – Account Manager
AMP Amsterdam
● Milad Hosseingholikhan – Music Strategist
● Joost Haartsen – CEO and Founding Partner
● Diederik van MIddelkoop – ECD and Founding Partner
Music
● Artist – Jonna Fraser
● Artist – $hirak
● Producer – $hirak
● Keys – Memru Renjaan
● Choir – EAN Music
Written by:
● Jonathan Jeffrey Grando
● Randall Felter
● Tom van der Lip
● Dewi Jongbloed
● Mix/Master Engineer: Paul Laffree
● Music Coordination – Amp Amsterdam
● Jonna Fraser Management – Tom van der Lip (Apsu Agency)
● $hirak Management – Iness Moustaquim (Hunch Agency)
Videoclip Talents
● Jonna Fraser – Artist
● $hirak – Artist
● Brandley Kuwas – Professional Footballer
● Quincy Kluivert – Professional Footballer
● Orry Promes – Football Player
● Ruben Roedema – Football Player
● Edward van Gils – Football Player
● Issy Hitman – Football Player
● Miek Kaasmeisje
● Wilco Beks – Public Figure – ZAS Kid
● Joury Raaphorst – Public Figure – OK Let’s Go Kid
● Bart Mol – Founder Satoshi Radio Podcast
100% Film & Photography
● Produced by 100%
● Camille Boumans – Director
● Daan Bukman – Director/DOP
● Job Sanders – Executive Producer
● Janneke Mushonga – Film Producer
● Farah Abdi – First AD
● Erik de Wildt – Gaffer
● Daan Dillo – Key Grip
● Amantina Jean – Movement Director
● Kino Haverkorn – Production Designer
● Anne Baarslag – Stylist
● Luka Zabret – VFX Supervisor
● Faisa Sontondimedjo – Make Up Artist
● Akki Nelissen – Location Manager
● Multa Casting – Casting
● Camille Boumans – Editor
● Heckler – Online & VFX
● Roman Strijbos – Grading
● David Coehorst – Sound Designer
100% Film & Photography – FULL CREDITS
● Produced by 100%
● Camille Boumans – Director
● Job Sanders – Executive Producer
● Janneke Mushonga – Film Producer
● Kenneth Okorley – Production Manager
● Kira Malinovskaia – Production Assistant Intern
● Farah Abdi – First AD
● Siebe Stolk – 2nd AD
● Diederik Hes – 3rd AD
● Erik de Wildt – Gaffer
● Fabienne Lamet – Electrician
● Niels Stoeltie – Electrician
● Gideon Post – Electrician
● Tigo Linkenkaer-Hansen – Electrician
● Daan Bukman – Director/DOP
● Justus Engelbracht – 1st AC
● Stan Vissser – 2nd AC
● Kevin Vidal – Steadicam
● Floris Papenhuijzen – Drone Operator
● Menno Looijen – VTR
● Daan Dillo – Key Grip
● Marijn Dam – Grip Assistant
● Amantina Jean – Movement Director
● Kino Haverkorn – Production Designer
● Lela Claasen – Art Director
● Nina van Haren – Setdresser
● Ruben Soffers – Art Assistant
● Anne Baarslag – Stylist
● Yasmina Azhoum – Stylist Assistant
● Isabelle Hoogeveen – Stylist Assistant
● Luka Zabret – VFX Supervisor
● Faisa Sontondimedjo – Make Up Artist
● Samantha Davies – Make Up Assistant
● Akki Nelissen – Location Manager
● Floris van der Wal – Location Assistant
● Mike Berge – Production Assistant
● Multa Casting – Casting
● Camille Boumans – Editor
● Heckler – Online & VFX
● Roman Strijbos – Grading
● David Coehorst – Sound Designer