More about this project

Bicycle Mode

Within 48hrs the track ‘Smoorverliefd’ by Snelle had more than a million views on Youtube and takes the #1 spot on the streaming top 50 on Spotify! ‘Smoorverliefd’ aims to make young people aware of the risks of using their smartphones while cycling. After Snelle and co-writer Okke Punt got inspired by the stories of young people who became victims of a traffic accident due to phone use on a bicycle, they entered our studio and started writing. The result: a catchy love song with an important message. Would you like to know how this beautiful song with an impressive video was created in collaboration with Interpolis and WeFilm? Check out the Making Of ‘Smoorverliefd’ below.

Video clip

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Music Only


Snelle - Smoorverliefd

Case Study

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Making Of

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Big thanks to: