DIEDERIK VAN MIDDELKOOP
EXECUTIVE CREATIVE DIRECTOR

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Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in our steadfast conductor and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two.