WE WORK WITH


 
 

MOST RECENT

SONIC BRANDING CASES

 

Utilising the power of music, sound and voice to create rational and emotional connections between consumers and brands is something we have done for locals and international brands. Check out our most recent cases below or read more about Sonic Branding here.


THE BRIEF:
Create a full sonic identity for the rebranding of Southeast Asia’s biggest mobility app.

For Gojek’s rebranding we were asked to create a sound logo, brand song and all in-app sounds. It was our goal to encapsulate the playfulness of the brand and combine it with a mix of modern sounds and a hint of Indonesian instrumentation. The result is a cohesive collection of on-brand music and sounds that can be utilised for all of their touchpoints.

THE BRIEF:
Bring Bavaria back to their native ‘Brabant’.

We researched over 100 years of local music from Brabant and found a common thread in their instrumentation, melodies and emotions. These findings became the fabric of their new sound, which manifests in a sonic logo, a brand score and a custom music portal including a personalised library of custom tracks.

THE BRIEF:
Breathe new life into the iconic bol.com sound logo and brand score.


We gave the famous bol.com a new twist by eliminating the outdated vocal-heavy melody and replacing it with a more colorful sound. Furthermore, we created a custom library and wrote sonic guidelines that helps the brand create consistency and recognizability in their sound throughout all of their touchpoints.

Amp.Amsterdam has thoroughly catered to our needs in the Sonic Branding of Gojek, providing our brand with recognizable sounds at all touchpoints, including a coherent set of in-app sounds.
— VJ Anand, Gojek Group Senior Vice President & Executive Creative Director

MOST RECENT MUSIC PRODUCTION & SUPERVISION


MOST RECENT STUDIO WORK