Sennheiser - 'Momentum Challenge'

To prove how good the new Sennheiser Momentum True Wireless earbuds are, listeners were given one simple request: don’t respond to music while you listen to the new earbuds.

Contesters could win the earbuds if they were able to retain their emotions. Based on extensive research Amp.Amsterdam designed a binaural soundscape containing musical elements and sound design to put through these amazing new earphones. Together with Ogilvy we did everything in our power to trigger emotions.

Facial recognition technology was ready to detect the slightest responses, Those who thought winning the earbuds would be easy, were in for a surprise. More than 400 people participated and only two earbuds were won. Proving that even wireless sound and music can move almost anyone.

Credits:

Brand: Sennheiser
Client:
Ogilvy