We are not just music lovers 

The diverse cast of characters who call Amp.Amsterdam’s two offices home are unified by their mission to bring music to advertising, not advertising to music. That may sound gimmicky, but we’re talking about a pool of pros who were reared on steady diets of pop, indie, rock, hip-hop, classical, dance, and everything in-between and beyond, and who have led careers that’ve zigzagged them through every facet of the business.

Some members of the crew may be from the rock band side, some may be from the underground house and techno imprint tip, some may be from the land of major labels, some may be from the publishing and media space, but we’re all music industry insiders extending our expertise and skill sets into the world of advertising.

  Joost Haartsen   Owner / Managing Director   Former keyboardist, singer, and songwriter in chart-topping group I.O.S. and music industry veteran with runs at BMG as well as Sony under his belt. He has seen the business from every angle over the past couple of decades.          joost@amp.amsterdam

Joost Haartsen
Owner / Managing Director

Former keyboardist, singer, and songwriter in chart-topping group I.O.S. and music industry veteran with runs at BMG as well as Sony under his belt. He has seen the business from every angle over the past couple of decades.








joost@amp.amsterdam

  Jarl Hector   Music Supervisor   Our music supervision powerhouse got his start behind the counter of a boutique record shop and parlayed that into a career as a touring musician, concert promoter, and artist manager. He knows music rights inside and out. Don't worry—he still slays on guitar.   jarl@amp.amsterdam

Jarl Hector
Music Supervisor

Our music supervision powerhouse got his start behind the counter of a boutique record shop and parlayed that into a career as a touring musician, concert promoter, and artist manager. He knows music rights inside and out. Don't worry—he still slays on guitar.

jarl@amp.amsterdam

  Thijs Biersteker   Innovation Lead    Works on the edges of communication and innovation to create human centred experiences, products and services that provoke thoughts and smiles. He bridges the gap between physical and digital, data and emotions, industry and nature.   thijs@amp.amsterdam

Thijs Biersteker
Innovation Lead


Works on the edges of communication and innovation to create human centred experiences, products and services that provoke thoughts and smiles. He bridges the gap between physical and digital, data and emotions, industry and nature.

thijs@amp.amsterdam

  Thymo Boog   VR and Game Audio Specialist   Coming from the indie game scene, this veteran applied composer is driven by interactive audio design. Strengthening the team as a virtual-reality and game specialist, he creates and implements incredible adaptive audio.    thymo@amp.amsterdam

Thymo Boog
VR and Game Audio Specialist

Coming from the indie game scene, this veteran applied composer is driven by interactive audio design. Strengthening the team as a virtual-reality and game specialist, he creates and implements incredible adaptive audio.


thymo@amp.amsterdam

  Dagmar Heijmans   Partner / Brand Strategy Director   Our second commander in chief. Raised on a steady diet of vinyl fed to him by his DJ father. Went from a EMI mailroom gig to founding his own startup, SellaBand, the world's first crowd-funding platform, before co-founding Amp.Amsterdam.         dagmar@amp.amsterdam

Dagmar Heijmans
Partner / Brand Strategy Director

Our second commander in chief. Raised on a steady diet of vinyl fed to him by his DJ father. Went from a EMI mailroom gig to founding his own startup, SellaBand, the world's first crowd-funding platform, before co-founding Amp.Amsterdam.







dagmar@amp.amsterdam

  Tanja Bliek   Project Manager   BA in media and culture, master's in television and cross-media culture. With a specialisation in documentary filmmaking and journalism, she can conquer most anything we throw at her.     tanja@amp.amsterdam

Tanja Bliek
Project Manager

BA in media and culture, master's in television and cross-media culture. With a specialisation in documentary filmmaking and journalism, she can conquer most anything we throw at her.



tanja@amp.amsterdam

  Sindy Kuipers   Office Manager    Thank god for Sindy, she’s our office maverick. She’s the one who manages our day to day office lives. When she's not fixing stuff for the team you can find her out in the city having drinks and bites with her friends.    sindy@amp.amsterdam

Sindy Kuipers
Office Manager


Thank god for Sindy, she’s our office maverick. She’s the one who manages our day to day office lives. When she's not fixing stuff for the team you can find her out in the city having drinks and bites with her friends.


sindy@amp.amsterdam

  Martijn Been   Strategy Director   Martijn cut his teeth organizing radical parties all over the world. Nowadays he is our strategy director with an integrated holistic approach and a passion for music and brands.     martijn@amp.amsterdam

Martijn Been
Strategy Director

Martijn cut his teeth organizing radical parties all over the world. Nowadays he is our strategy director with an integrated holistic approach and a passion for music and brands.



martijn@amp.amsterdam

  Diederik van Middelkoop   Creative Director   Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in our steadfast conductor and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two.   diederik@amp.amsterdam

Diederik van Middelkoop
Creative Director

Practically born with a guitar in his right hand and a keyboard under his left, Diederik has spent his life making, chasing, dreaming, sharing, and loving music. He's not all right brain, though-he studied economics, management, social studies, and political science in school, and literally worked as a salesman for a time (while moonlighting as a writer and singer). A world of yin and yang exists in our steadfast conductor and creative director whose only complaint seems to be the fact he has to shut his eyes every day or two.

diederik@amp.amsterdam

  Maurice Paans   Project Director   An organisational maverick and manager of big and small projects. Shares his favorite tunes at  mrpaansmusic.com . Also manages to moonlight as label manager for a  house  and a  techno  imprint.    maurice@amp.amsterdam

Maurice Paans
Project Director

An organisational maverick and manager of big and small projects. Shares his favorite tunes at mrpaansmusic.com. Also manages to moonlight as label manager for a house and a techno imprint.


maurice@amp.amsterdam

  Bertus Pelser   Audio Director, Sound Designer, Composer, VR Audio Specialist   Endowed with top-notch SFX and compositional chops and serves as our virtual-reality specialist with a focus on spatial sound design and recording. A percussionist by trade who augmented his skills by flying down to Africa to immerse himself in tribesmen troupes.   bertus@amp.amsterdam

Bertus Pelser
Audio Director, Sound Designer, Composer, VR Audio Specialist

Endowed with top-notch SFX and compositional chops and serves as our virtual-reality specialist with a focus on spatial sound design and recording. A percussionist by trade who augmented his skills by flying down to Africa to immerse himself in tribesmen troupes.

bertus@amp.amsterdam

  Shakuru Tajiri   Music Supervisor   Studied Music Management and graduated with a thesis on blockchain technology and its implications for the music industry. Now rocking full time in our team as a music supervisor and occasionally releases music under his moniker Uzu Moon.   shakuru@amp.amsterdam

Shakuru Tajiri
Music Supervisor

Studied Music Management and graduated with a thesis on blockchain technology and its implications for the music industry. Now rocking full time in our team as a music supervisor and occasionally releases music under his moniker Uzu Moon.

shakuru@amp.amsterdam