- 'Best 2016 Ever'

Resolutions are boring and predictably headed for failure so this New Year is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can lose weight and then commit to show off your hot new bod in Costa Rica?

Agency: Wieden+Kennedy Amsterdam
Production Company: Brenninkmeijer & Isaacs
Post Production: Glassworks 
Music Company: Amp.Amsterdam
Audio post production: Wave Studios Amsterdam
Interactive production: Stinkdigital