music rights

The big denial: I know nothing about music

The big denial: I know nothing about music

Most marketing and communication managers I run into have a strong opinion about a vast spectrum of subjects. Swiftly and decidedly, they judge scripts, texts, colors, shapes, grading, activation, casting, and much more. When it comes to music, though, they suddenly are less decisive. “I really don’t know anything about music,” I often hear.