music

Aftermovie or afterthought?

Aftermovie or afterthought?

Aftermovies of festivals, you have probably seen them before; films that usually start with a time-lapse whereby you see the festival terrain flooded with people, a lot of shots from above, pretty girls on shoulders, hands in the air and lots of happy faces. All this interspersed with slow motion images of artists and DJ’s.

Sport or Music?

Sport or Music?

For centuries, since the age of the Roman Empire, sponsoring has been aimed at stimulating and supporting art and culture. From the 1984 Olympics in Los Angeles on, there has been a dramatic shift in sponsor budgets, from art and culture to sports, but recent numbers have shown a complication of this trend, especially surrounding music.