Axe - 'You're Gold'

In its quest to help guys everywhere be the best version of themselves, Axe is launching Axe Gold body spray with ‘You’re Gold’, a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self.

The campaign pays tribute to what young guys are into today – mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out.

CREDITS
Paul Polman - CEO - Unilever
Keith Weed - CMO - Unilever
Pablo Gazzera - EVP - Axe
Rik Strubel - Global Vice President - Axe
Victor Hugo Jr. - Global Brand Director - AXE
Michael Coden - Global Senior Brand Manager - AXE
Izabela Rekos - Global Brand Manager - AXE
Carlo Cavallone - Executive Creative Director - 72andSunny Amsterdam
Stuart Harkness - Executive Creative Director - 72andSunny Amsterdam
Richard Harrington - Director of Design - 72andSunny Amsterdam
Laura Visco - Creative Director - 72andSunny Amsterdam
Adam Koppel - Creative Director - 72andSunny Amsterdam
Matt Heck - Creative Director - 72andSunny Amsterdam
Patric Franz - Designer - 72andSunny Amsterdam
Frenkel Schonfeld - Writer - 72andSunny Amsterdam
Fernando Ribeiro - Strategy Director - 72andSunny Amsterdam
Paul Chauvin - Strategist - 72andSunny Amsterdam
Simon Summerscales - Director of Comms Strategy - 72andSunny Amsterdam
Ruro Efue - Senior Comms Strategist - 72andSunny Amsterdam
Bruno Steffen - Comms Strategist - 72andSunny Amsterdam
Rob Conibear - Group Brand Director - 72andSunny Amsterdam
Angelina Joy - Brand Director - 72andSunny Amsterdam
Henry Poynor - Brand Manager - 72andSunny Amsterdam
Caitlin McStravick - Brand Coordinator - 72andSunny Amsterdam
Maaike Baan - Brand Coordinator - 72andSunny Amsterdam
Stephanie Oakley - Director of Production - 72andSunny Amsterdam
Eline Bakker - Film Producer - 72andSunny Amsterdam
Veronique Beumer - Film Production Coordinator - 72andSunny Amsterdam
Matt Marty - Interactive/Film Producer - 72andSunny Amsterdam
Nili Zadok - Print Producer - 72andSunny Amsterdam
Laen Sanches - Editor 10” & 6” films - 72andSunny Amsterdam
Jake Catterall - Editor/Designer social Assets - 72andSunny Amsterdam
WLT - Adaptation company
Selam Kehishen - Business Affairs Senior Manager - 72andSunny Amsterdam
Keith Schofield - Director - Caviar UK
Jallo Faber - Director of Photography - Caviar UK
Kwok Yau - Producer - Caviar UK
Sorcha Shepherd - Executive Producer - Caviar UK
Davina Abrahams - Production Manager - Caviar UK
Whitehouse post - Editing company for 15” & 20” films
Patric Ryan - Editor for 15” & 20” films - Whitehouse post
Nicole Stewart - Edit assistant for 15” & 20” films - Whitehouse post
Chris Allen - Producer for 15” & 20” films - Whitehouse post
Hecho - Editing company for 10” & 6” films - Hecho
Laen Sanches - Editor for 10” & 6” films - Hecho
Wave Amsterdam - Audio Post
Alex Nicholls- Lee - Sound Designer/Mixer - Wave Amsterdam
Mirjam Gevers - Sound Producer - Wave Amsterdam
Estelle Papougnot - Sound Producer - Wave Amsterdam
Big Sync - Music Supervision company
Alexandra Carlsson Norlin - Music supervisor - Big Sync
Music Company - Amp.Amsterdam
Music supervision - Amp.Amsterdam