Column by Joost Haartsen

The big denial: I know nothing about music

The big denial: I know nothing about music

Most marketing and communication managers I run into have a strong opinion about a vast spectrum of subjects. Swiftly and decidedly, they judge scripts, texts, colors, shapes, grading, activation, casting, and much more. When it comes to music, though, they suddenly are less decisive. “I really don’t know anything about music,” I often hear.

Aftermovie or afterthought?

Aftermovie or afterthought?

Aftermovies of festivals, you have probably seen them before; films that usually start with a time-lapse whereby you see the festival terrain flooded with people, a lot of shots from above, pretty girls on shoulders, hands in the air and lots of happy faces. All this interspersed with slow motion images of artists and DJ’s.